About · an independent index
Innovation in Dentistry
Together, let's challenge the status quo, embrace the unknown, and create a brighter future for dentistry. Welcome to Innovation in Dentistry.
Where this started
Shawn Zajas started Innovation in Dentistry with a simple toothbrush and a desire to create value. What he was really after was permission to pioneer positive disruption, for himself and for everyone who kept being told dentistry already had its answers. So he started asking the people who had ignored that.
Sixty-five guests later, the show had turned into something closer to a map of where this industry is actually moving. Not a highlight reel. A record of people who tried something nobody asked them to try, and turned out to be right.
What it is now
The old addresses still work. Episodes, posts, and the people in them, each with a page of its own. Two numbers on a profile once we can back them up, and the math shown either way. The people listed here can take the pen and correct their own page, and that costs nothing.
How it stays honest
Every fact on a page shows where it came from. Every number shows what it is built from. Money buys placement here. It does not buy points, and the scoring system cannot see the billing system. The whole line is drawn on the methodology page, in public, before anyone tries to cross it.
Ownership and conflict disclosure
BYND Media owns this index. BYND and Beyond Agency sell services that can improve two scored pieces of it: third-party appearances (20% of Influence) and published work (25% of Innovation). Those are two separate 100-point scales, so together they reach 22.5% of a combined score, not 45%. BYND-produced shows get no special treatment and no editorial coverage here, and a score and a BYND service never appear on the same page. Stating the conflict is cheaper than being caught with it.
Getting on it
Nobody pays to be listed. If your page is already here, find it and take it over. If it is not, tell us who belongs. Everyone who claims a Charter Profile names two more people who should be here, which is how a list like this stays honest about who it is missing.
The original, word for word
This is the About page as it read on the old site, recovered from the 2025-01-18 archive capture. Not a word of it has been edited. It is still the plainest statement of why any of this exists.
Welcome to Innovation in Dentistry, a website and podcast that will challenge your current concept of what’s possible in the dental world. Our founder, Shawn Zajas, started this journey with a simple toothbrush and a desire to create value. Now, he’s on a mission to inspire dentists like you to see the world differently and to become a part of the change in dentistry.
Our goal is to paint a picture and illustrate concepts that you may not be familiar with, pushing the boundaries of what you believe is possible. We want to give you the permission to pioneer positive disruption and inspire change in the world of dentistry. We believe that innovation is all about creating something remarkable, and we’re here to guide you through that process.
At Innovation in Dentistry, we know that true success comes from aligning your actions with market-driven realities. We want to teach you how to think differently, take calculated risks, and embrace uncertainty in order to build wealth and achieve lasting success. Our podcast is not just about improving your dental practice, but also about helping you create true wealth beyond the confines of dentistry.
We invite you to join us on this journey as we explore the world of business, dentistry, and innovation. We’ll delve into mindset, risk-taking, and the power of media and technology to scale your success. Our podcast is designed to provide you with the tools and inspiration you need to become a visionary entrepreneur and lead in the face of uncertainty.
Together, let’s challenge the status quo, embrace the unknown, and create a brighter future for dentistry. Welcome to Innovation in Dentistry.