Dental Operations Unpacked
Dentistry Needs to Get Over Its “Sales Complex
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What it is about
Sales in dentistry has a bad reputation. But what if the problem isn’t sales… it’s how we think about it? In this episode of Dental Operations Unpacked, Jake Larson and Clint Berry sit down with Dr. Jason Gladwell (CEO of Gladwell Orthodontics) and Emily Abecasis (Senior Director of Operations at Lightwave Dental) to break down: • Why sales feels uncomfortable in clinical environments • The real reason patients…
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