The Best Practices Show with Kirk Behrendt

1003: Metric Mondays: Overhead - Marketing % - Ariel Siegel

2 February 2026 · 15:39 · Episode 1003

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What it is about

Marketing costs can easily drift without clear benchmarks, clear goals, or reliable data. In this episode, Kirk Behrendt continues the Metric Monday series with practice coach Ariel Siegel to break down marketing percentage as part of overall overhead. They explain what marketing percentage actually measures, why the benchmark matters, how internal and external marketing must align, and how to evaluate return on…

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