The Dental Marketing Secrets Podcast
#110: Why Patients Say Yes - Commitments & Consistency (Part 2)
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What it is about
In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role…
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