INNOVATION·IN·DENTISTRY

The Dental Truth Project

The 5 Pillars of a Thriving DSO (E.34)

29 April 2026 · 25:47 · Episode 34

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What it is about

Ash Toub, Co-Founder of Smile Data and Ponce Dental Studio, brings a rare dual perspective to dentistry, currently running both a dental group and a software company built for dental groups. After helping scale a 28-location DSO to $10–12M in EBITDA, he developed a proven 5-pillar framework for building dental groups that survive and scale. Most dental groups aren't failing because of bad marketing or poor clinical…

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