Article · Jun 2023
The Driving Force Behind Investment-Grade Dental Practices – A Vulnerable Discussion with Dr. Victoria Peterson
## The Driving Force Behind Investment-Grade Dental Practices – A Vulnerable Discussion with Dr. Victoria Peterson
Ranked
Victoria Peterson
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Influence40
Innovation34
SCORED OCTOBER 4, 2026
METHODOLOGY V1.2
Why this number
Influence · what goes into itInfluence 40
5 pieces · weightedAudience reach — the strongest channel they own ·30%not measured — estimated at the flat quarter mark — only 179 of 1724 were measurable, too few to take an unbiased quartile of · imputed25
Earned links — distinct registrable domains ·25%573 sites link to productivedentist.com (1 of ours is taken off first), counted once per domain, read 2026-08-24 · verified100
Third-party appearances — guest credits and verified speaking ·20%8 publishers on file across 1 circuit, from 12 appearances — a repeat booking by the same publisher counts once, worth 67% of full credit once age is taken off · verified36
On-hub resonance — pageviews, citations, detected badge embeds ·15%no traffic here yet — zero for everyone, and the weight is held rather than shared out · verified0
Credit carried from a linked show or company, at half ·10%no show or company of theirs is in the index yet, so there is nothing to carry · verified0
What would raise it
On-hub resonance — pageviews, citations, detected badge embeds is the thinnest piece right now. The fastest fix is verified work from a source that is not yours. The moves worth the most, ranked, are on the score report. Scores update monthly.
And the Innovation number
Innovation · what goes into itInnovation 34
6 pieces · weightedEditorial review, signed ·30%not measured — estimated at the flat quarter mark — only 0 of 1724 were measurable, too few to take an unbiased quartile of · imputed25
Published work × innovation relevance ·25%186 pieces, 8% of the readable recent ones about new technology or method · unverified47
Freshness ·15%last published 45 days ago · unverified75
Verified awards and accolades ·12%none with a link on the awarding organisation's own site · verified0
Profile completeness (capped) ·10%4 of 12 fields filled in · verified33
Peer endorsements from claimed profiles ·8%endorsements come from other claimed pages, and nobody has claimed one yet · verified0
What would raise it
Verified awards and accolades is the thinnest piece right now. The fastest fix is verified work from a source that is not yours. The moves worth the most, ranked, are on the score report. Scores update monthly.
Who they are
Victoria Peterson combines 30 years of dental entrepreneurial experience with a degree in Spiritual Studies to bring a refreshing approach to business. Victoria is the CEO & co-founder of Productive Dentist Academy, a four-time recipient of Inc 5000 fastest growing privately held companies. She was also awarded the 2013 Silver Stevie Female Entrepreneur of the Year. She is an advisor to Dental Entrepreneur Women (DeW) and on faculty with Dental Speakers Institute. You can hear more about her philosophies in business by tuning into her award winning podcast Investment Grade Practices™.
Innovator Insights
Cultivate the ability to receive support: In order to grow as a leader, it’s important to let go and allow support from others. This involves trusting your team, delegating tasks, and understanding that humans are not designed to do everything alone.
Clarify your standards and values: As a leader, it is crucial to define and take a stand on your philosophy of care, standard of practice, and core values. This clarity helps create a unified culture within your team and sets the direction for your business.
Invest in financial literacy: Take the time to improve your financial knowledge and understanding. Consider taking finance and accounting classes, learning about your practice’s financials, and working with professionals to ensure you have a clear understanding of your bottom line and can make informed financial decisions.
Adapt to changes in the dental industry: Recognize that dentistry is going through a consolidation curve, and staying informed about industry trends and shifts is essential. Explore opportunities to improve profitability, such as moving away from PPO plans when appropriate, and consider embracing emerging areas like functional medicine and holistic dental practices.
Embrace innovation and take calculated risks: Overcome fear and be open to trying new things and taking risks. Understand that failure in the business sense is a valuable learning experience and can lead to discovering what works best for your practice. Embrace an entrepreneurial mindset and seek out resources, workshops, and educational opportunities to enhance your skills as a practice owner.