Beyond the Arches
Ep. 9 - Mastery vs Marketing: The Unspoken Divide
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What it is about
In this episode of Beyond the Arches, Dr. Daniel Noorthoek is joined once again by surgical assistant Nadia Davis for a candid conversation about the world of dental marketing—and how it often overshadows real mastery. Together, they unpack the rise of flashy social media content, staged testimonials, dancing dental offices (please, no), and the “dentists talking to dentists” phenomenon that can leave actual…
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