Bulletproof Dental Practice
If We're All Gonna Eat, Someone Has to Sell
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What it is about
We have heard so many dentists say they hate selling. What they really hate is rejection. In this episode, Peter and Craig tackle one of the most misunderstood topics in dentistry and business: sales. Not the sleazy, manipulative version. The kind that every practice owner, leader, and entrepreneur relies on whether they realize it or not. They break down why selling is ultimately about creating value, communicating…
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