Bulletproof Dental Practice
You Don't Need Marketing, You Need To Check Your P&L
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What it is about
Most practice owners look at an empty chair and immediately assume they have a marketing problem, but the real issue is usually hiding in a profit and loss statement that hasn't been updated in six months. Dentists are notorious for hyper-focusing on shaving points off their clinical supply bills to save money, all while flying completely blind on the massive, wealth-draining expenses that actually dictate their…
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