INNOVATION·IN·DENTISTRY

Byte Sized

47 : Earned Media for Dentists: The Link-Building Strategy That Builds Your Reputation and Rankings

5 June 2026 · 58:16 · Episode 47

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What it is about

Most dentists focus on blog posts and ads to build authority online, but Google and AI systems increasingly decide who to recommend based on who other trusted sources vouch for. In this episode, digital PR expert Chris Panteli breaks down how dentists can earn media coverage in publications like Forbes, Healthline, and People Magazine, and why that matters more than ever in the age of AI search. EPISODE OVERVIEW…

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