Byte Sized
61 : The Orchestrator: How to Rebuild a DSO Marketing Team Around AI
Played straight from the show's own feed. We do not host, copy or re-cut anybody's audio, and nothing loads until you press play.
What it is about
Most DSOs think adopting AI in their marketing means buying better tools. The ones getting real results are rebuilding how the team works. WHAT THIS EPISODE IS ABOUT Marc Heffner spent nearly three decades in Fortune 500, healthcare, and dental marketing before running marketing for a 14-location DSO. He tells Adrian Lefler how he rebuilt patient acquisition from the phones up: a 24-person call center moved from…
There is no transcript here, and only the host could change that.
These are somebody else's words. Byte Sized belongs to whoever makes it, and we are not going to publish a transcript of it without being asked. Claiming the show puts that permission on the file. It is the only thing that could ever put a transcript here, we have not written one yet, and we are not promising a date.