Coffee Break with Coachman
#58 Why It’s Easier to Sell the 'Wrong' Dentistry (And How to Do It Right)
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What it is about
How good are you at making patients choose you? In this solo episode of Coffee Break with Coachman, Christian Coachman dives deep into one of the most critical, yet overlooked, moments in a clinician's career: the space between a patient sitting in the chair and saying yes to treatment. Drawing from his early days as an in-house dental technician watching patient-dentist communication from the corner of the room,…
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