INNOVATION·IN·DENTISTRY

Daily Dental Podcast

932. Give Patients a Story to Tell

11 September 2026 · 5:15

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What it is about

Dr. Killeen explores a powerful marketing lesson from Jonah Berger's book Contagious: people don't share ordinary experiences, they share remarkable ones. He explains the concept of social currency and why word of mouth remains one of the most effective ways to grow a dental practice. Today, you'll learn why simply meeting expectations isn't enough to create referrals. Dr. Killeen shares how small, thoughtful…

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