INNOVATION·IN·DENTISTRY

Delusional: Winning the Weekly War of Dentistry

Targeted Acquisition

16 February 2024 · 15:01

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What it is about

In this episode, Dr. Snyder emphasizes that success in business, especially for dentists, goes beyond honing technical skills. He advocates for a shift from a shotgun, one-size-fits-all approach to a targeted, data-driven marketing strategy. He illustrates the power of aligning with customer values through demographic and psychographic data. Dr. Snyder highlights the evolving nature of marketing in the digital age,…

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