INNOVATION·IN·DENTISTRY

Dental Flow Podcast

Why We Stopped Recommending Mailers for Most of Our Dentist Clients

29 October 2025 · 16:40

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What it is about

In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of…

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