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Dental Guiding Point

How Much Should Your Dental Practice Spend on Marketing? (8% vs. 15% Rule)

31 August 2026 · 17:32 · Episode 14

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What it is about

Send us Fan Mail Ever wonder why some dentists are white-knuckling their marketing spend while others scale it with confidence — and both end up growing? In this episode, Dr. Mark Dill and Toria Plank break down exactly how much you should be spending on marketing, and it's not a fixed number — it's a percentage that changes as you grow. We're answering a question we hear from dentists constantly: how much should I…

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