INNOVATION·IN·DENTISTRY

Dental Marketing Goat

#217 Maximizers vs. Optimizers: Why Your Thinking Style Builds or Breaks Your Business

31 October 2025 · 4:48

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Send us Fan Mail 🚀What are top-performing dentists doing differently? Find out inside the mastermind: In this episode, we’re breaking down two powerful types of thinkers: the maximizers and the optimizers. Maximizers chase growth, momentum, and opportunity, often thinking in top-line terms; how big can we make this? Optimizers, on the other hand, focus on efficiency, systems, and sustainability; how to get the most…

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