Dental Practice Heroes
The Associate Illusion: Why Most Owners Lose Money (and How to Fix It)
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What it is about
Ever fantasized about bringing on an associate to handle all those difficult cases while you kick back and watch the profits roll in? That seductive vision—what I call "the associate illusion"—has lured countless practice owners into disappointment and financial stress. The harsh truth is that associates rarely outproduce the owner, and without proper systems in place, adding another doctor simply amplifies your…
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