INNOVATION·IN·DENTISTRY

Dental Success: Beyond Chairside

S5 EP2 Build Patient Trust that Converts, Communication that Patients Remember | Dr Sugz Maha

5 June 2026 · 18:25 · Episode 2

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What it is about

In this episode, Michelle Pritchard speaks with Dr Sugz Mahalingam, a general dentist and communication strategist, about the critical role of patient trust in dental practice. Dr Sugz emphasises that while patients may not remember every detail of their visit, they will always recall how they felt during their appointment. He shares insights from his experience in both clinical dentistry and persuasive psychology,…

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