Dental Success: Beyond Chairside

S5 EP4 The Art of Ethical Sales | Ashley Latter

3 July 2026 · 20:52

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Ashley Latter

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What it is about

In this conversation, Michelle Pritchard and Ashley Latter discuss the challenges dentists face in communicating treatment value to patients. Ashley shares his journey in dental sales training, emphasising the importance of building rapport, understanding patient needs, and avoiding common communication mistakes. He highlights that effective communication skills are crucial for increasing treatment acceptance and…

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