Dental Trade Alliance
DTA Podcast - Episode 20 - Personify Group Joins Kevin Henry to Discuss Why Innovations Stall
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What it is about
Dental companies pour time and money into new products, and many still struggle to catch on. Michael Ventriello and Mark Ross say the reason often has less to do with the technology than with how it’s explained. In this episode of the Dental Trade Alliance podcast, host Kevin Henry talks with Ventriello and Ross, co-founders of Personify Group and fellow DTA members, about why promising innovations stall. Ross has…
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