Dentistry in General Official Podcast
DIGRN Presents: Simple Impact Media - Filtering Out Bad Leads & Bringing Patients You Actually Want
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What it is about
Description In this episode, Dr. Bob sits down with Anne Voordouw, Director of Advertising at Simple Impact Media, to break down how Google Ads, Local Service Ads, targeted keywords, and campaign optimization truly work in dentistry. Anne explains why DIY marketing wastes money, how negative keywords and income targeting reduce low-quality leads, why LSAs convert at higher rates, and how hands-on management paired…
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