INNOVATION·IN·DENTISTRY

Dentistry Speaks

Episode 35: Sean Hamel on why story-based marketing matters for dental practices

19 February 2024 · 20:11

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Kevin Henry

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What it is about

In this episode, Kevin Henry interviews Sean Hamel, the founder and managing partner at Art of Dental Marketing, a story-based dental marketing agency. They discuss the importance of story-based marketing in dentistry and how it differs from traditional marketing. Sean emphasizes the need to humanize the dentist and dental team to create a connection with patients. He explains how to incorporate personal stories and…

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