INNOVATION·IN·DENTISTRY

DEO's Growth Secrets for Dental Organizations

225: How IV Sedation Doubles Dental Production and Helps Fearful Patients

1 May 2025 · 45:53

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What it is about

What if the biggest growth opportunity in your practice was the 50% of patients no one else is talking to? In this episode, we sit down with Clay Griffith, Head of Marketing and Growth for Advanced Dentistry, and Leah Zipperstein, Head of Growth and Strategy at Vesper Institute, to unpack how fear-based patient behavior is actually a powerful opportunity for dentists ready to lead differently. You'll hear real…

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