INNOVATION·IN·DENTISTRY

Everyday Practices Dental Podcast

What Makes a Campaign Work (E.329)

3 June 2026 · 26:17 · Episode 329

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What it is about

A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.

The opening of the show's own notes, quoted as the feed publishes them. The rest is on productivedentist.com.

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