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Growing Your Dental Business Show

Attracting Ideal Patients with Rusty Curtis: Building Your Dental Practice from the Foundation Up

13 October 2025 · 29:06

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What it is about

In this insightful episode of Growing Your Dental Business, host Jacquelyn Hurley welcomes Rusty Curtis, CEO of Lumn and author of The Book on Dental Marketing. Rusty shares why so many practices fall short of their marketing goals, the difference between strategy and tactics, and how to avoid “whack-a-mole” marketing. He explains why culture, patient experience, and authentic branding form the true foundation of…

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