INNOVATION·IN·DENTISTRY

Growing Your Dental Business Show

From Clicks to Loyalty: Rethinking ROI in Dental Marketing

28 July 2025 · 9:19

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What it is about

Most dentists think ROI starts with a Google click and ends when the phone rings, but what if the real return comes months (or even years) later? In this episode of Growing Your Dental Business, host Jacquelyn Hurley sits down with Xana Winans, founder of Golden Proportions Marketing and creator of the SMART ROI method, to challenge the way dental practices approach marketing. From uncovering the myths that make…

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