INNOVATION·IN·DENTISTRY

Influential Dental

#50 Never Worth the Revenue with Mike Huffaker

22 October 2026 · 1:01:22 · Episode 50

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Mike Huffaker

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What it is about

How do you protect a culture while a company grows fast? Mike Huffaker, Chief Revenue Officer at Planet DDS, joins Julieanne O’Connor and Michael Keeter to share a career that went from a paper route to selling high-end men’s shoes, and then to tech sales at 34, when he took about a 75% pay cut. Mike Huffaker shares the principles behind his revenue team: success is not a zero-sum game, you sell with integrity, and…

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