INNOVATION·IN·DENTISTRY

Just a Couple of Dentists

The KPIs They Track to Make $2M a Year (ft. Dr. Deren Flesher and Dr. Ross Maddox)

23 December 2025 · 1:00:07 · Episode 55

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What it is about

Tracking numbers doesn’t grow a dental practice. Tracking the right numbers does. In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise. They dig into: - Lead vs lag metrics (and why most dentists obsess over the wrong ones) -…

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