Less Insurance Dependence Podcast

Brand Over Benefits: From Covered to Chosen with Lex Orzalli

11 June 2026 · 21:28 · Episode 395

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Lex Orzalli

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What it is about

Lex Orzalli, Director of Marketing at Vision Dental Partners, joins Lester De Alwis to make the case that brand, not network status, is what makes patients stay. From training front teams to handle the insurance question without stalling on it, to identifying the 10 things that make a doctor worth talking about, Lex shares how VDP turns dentists into local legends and what happens when patients are that loyal before…

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