Less Insurance Dependence Podcast

One Practice, Two Patient Mindsets: Marketing to PPO and Fee-for-Service Patients

27 August 2026 · 25:50 · Episode 406

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What it is about

Naren Arulrajah, CEO of Ekwa Marketing and co-host of Less Insurance Dependence, joins host Angie to explain why marketing to PPO and fee-for-service patients as one audience quietly undercuts both. From the real cost of a stagnant PPO reimbursement to a client's journey from $700,000 working four days a week to $1.3 million working three days a week, this episode breaks down how mindset, not insurance status,…

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