INNOVATION·IN·DENTISTRY

Less Insurance Dependence Podcast

Traffic Isn't the Problem: Why Conversion Is Costing You Non-Insurance Patients

23 July 2026 · 20:44 · Episode 401

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What it is about

Naren Arulrajah, Founder and CEO of Ekwa Marketing, joins host Don Adeesha to argue that most dental practices don't have a traffic problem; they have a conversion problem. From the real cost of an unbooked new patient call to why the popular "Book Now" button is quietly losing practice patients, this episode breaks down the exact benchmarks of a 70% booking rate and a 95% call answer rate that determine whether…

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