INNOVATION·IN·DENTISTRY

Less Insurance Dependence Podcast

Why Dental Ads Get Attention but Still Fail to Produce Booked Appointments

1 October 2026 · 29:41 · Episode 411

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What it is about

Naren Arulrajah, CEO of Ekwa Marketing, joins host Don Adeesha to explain why dental ads so often generate attention without generating booked appointments. From the trust gap that cuts ad-driven conversion rates in half, to the real cost comparison between paid ads and organic SEO, this episode breaks down exactly what a practice needs before spending another dollar on ads: a welcoming landing page video, full-face…

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