INNOVATION·IN·DENTISTRY

Less Insurance Dependence Podcast

Why Dentists Who Want Better Patients Keep Getting the Wrong Ones

18 June 2026 · 37:41 · Episode 396

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What it is about

Naren Arulrajah, founder and CEO of Ekwa Marketing, joins host Don Adeesha to answer the question most practice owners avoid: is your marketing attracting the patients you actually want, or just the ones you happen to get? Naren walks through the blind spots that keep high-value patients from booking from phone call conversion failures to keyword invisibility to reviews that say nothing and gives a clear audit…

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