INNOVATION·IN·DENTISTRY

Marketing Minute 4 Dentists

Episode 13: I Secret Shopped 5 Dental Practices, It Didn't Go Well

28 May 2025 · 5:22

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What it is about

Clicking an ad is the easy part. What happens after is where most practices lose patients. So I ran a simple experiment, I secret shopped 5 dental practices posing as a potential new patient. The Results? ❌ Calls went unanswered ❌ Forms were broken ❌ Follow-up was nonexistent Only one practice got it right and it wasn’t the one with the flashiest website. In this episode, I break down the below. • Why most lead-gen…

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