INNOVATION·IN·DENTISTRY

Marketing Minute 4 Dentists

Episode 20: The Best Dental Ad I've Ever Written (And Why It Works)

23 July 2025 · 2:43

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What it is about

This week, Kyle reveals the exact ad copy that brought in 33 new patients in a month, all of them people who hadn't been to a dentist in multiple years. The secret wasn't fancy targeting or a big budget, but understanding that dental anxiety isn't really about pain or cost, it's about shame and judgment. Kyle shares the complete ad and the psychology behind why "feelings over features" wins every time in dental…

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51 episodes, all of them listed on the show's page here.

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