Marketing Minute 4 Dentists
Episode 21: Dentists: Apple Just Confirmed They're Building Google's Biggest Rival
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What it is about
Apple just confirmed they're building their own search engine with a team called Answers, Knowledge and Information (AKI). After 15 years of Google paying Apple $20 billion annually to be the default iPhone search, Apple wants to control that experience directly. Kyle explains why this is happening now, what Apple is actually building, and how the fracturing search landscape will impact dental practices. The…
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