INNOVATION·IN·DENTISTRY

Marketing Minute 4 Dentists

Episode 38: Dental Google Ads Aren't Getting More Expensive, They're Getting More Necessary

29 April 2026 · 3:53

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What it is about

This week Kyle breaks down a chart from Ahrefs that every dentist needs to see. Over the past 10 months, Google's organic traffic share dropped from 35.11% to 30.53% across roughly 75,000 websites. Everyone assumed AI search ate it. The data tells a different story. AI search barely moved. Paid search jumped over 3 full percentage points. Kyle explains what's actually happening: Google pushes AI Overviews, organic…

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51 episodes, all of them listed on the show's page here.

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