INNOVATION·IN·DENTISTRY

Marketing Minute 4 Dentists

Episode 42: The Patient Journey Keeps Getting Shorter, Your Ads Need To Catch Up

13 May 2026 · 3:23

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What it is about

This week Kyle breaks down how the patient journey has compressed in 2026 and what it means for dental marketing. Patients are getting informed by AI before they ever touch Google. By the time they actually search, they're not browsing. They're picking where to book. Kyle walks through the Ahrefs data showing Google's organic traffic dropped from 35.11% to 30.53% over 10 months while paid search jumped from 13.99%…

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More from this show

51 episodes, all of them listed on the show's page here.

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