Marketing Minute 4 Dentists
Episode 42: The Patient Journey Keeps Getting Shorter, Your Ads Need To Catch Up
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What it is about
This week Kyle breaks down how the patient journey has compressed in 2026 and what it means for dental marketing. Patients are getting informed by AI before they ever touch Google. By the time they actually search, they're not browsing. They're picking where to book. Kyle walks through the Ahrefs data showing Google's organic traffic dropped from 35.11% to 30.53% over 10 months while paid search jumped from 13.99%…
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