INNOVATION·IN·DENTISTRY

Marketing Minute 4 Dentists

Episode 52: The Number Most Practice Owners Can’t Name

21 October 2026 · 4:51

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What it is about

Kyle spent the weekend at the ADA conference in Indianapolis talking numbers with practice owners, and one question kept coming back empty. This episode breaks down patient acquisition cost, the ten-minute math that reveals yours, the per-channel version that exposes where your budget quietly leaks and why published benchmarks ($150 to $400 per patient) matter less than your own bank statement.

The opening of the show's own notes, quoted as the feed publishes them. The rest is on mm4d.fireside.fm.

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More from this show

53 episodes, all of them listed on the show's page here.

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