INNOVATION·IN·DENTISTRY

MB2 Underground

Ep. 56 | What Sets ProEdge Apart | Kelley Birschbach

16 April 2025 · 34:39

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What it is about

Kelley Birschbach, President of ProEdge Dental Waters Labs, didn't grow up dreaming about dental waterlines—but he's now leading the lab that handles more than 80% of the industry's testing. In this episode, we talk about how he ended up at ProEdge, what's changed since he first joined as a marketing manager, and what it looks like to actually build a company around people. From culture to compliance to clean water…

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