My Practice My Business: The Clinical Business of Dentistry
The Dental Operatory Fallacy
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What it is about
Send us Fan Mail "When a dentist invests millions of dollars into a practice, who should that office be designed for?" The patient? The clinical team? Or the dental equipment sales quota? For decades, the industry has answered this question the same way, and most dentists have never stopped to question it. The greatest dental offices are not remembered because they had the most operatories. They are remembered…
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