INNOVATION·IN·DENTISTRY

Orthodontic Products Podcast

How to Know When It’s Time to Rebrand Your Practice

13 November 2025 · 23:25 · Episode 88

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What it is about

👤 Guest: Amy Epstein, MBA, People + Practice 📌 Episode Overview: Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy Epstein explains when to consider a refresh vs a full rebrand, how to communicate change to protect equity, and the metrics…

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