INNOVATION·IN·DENTISTRY

Raving Patients Podcast

Beyond Keywords and Bids: What Really Drives PPC Results

11 September 2026 · 38:07 · Episode 341

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What it is about

Spending more money on Google Ads does not automatically mean more new patients. In fact, what happens after someone clicks your ad may matter just as much as the campaign itself. In this episode of the Raving Patients Podcast, Dr. Len Tau sits down with Michael Lyjak, former Google trainer and founder of Efficiency Marketing, to break down what really drives PPC performance for dental practices. Having managed more…

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