INNOVATION·IN·DENTISTRY

The Apex Perspective

Everything is Marketing

30 January 2026 · 46:09 · Episode 2

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What it is about

When most dentists think about marketing, they think ads, tactics, and new patient numbers. But what if that mindset is exactly what’s holding practices back? In this episode, hosts Matt Hale and David Lohmann sit down with Jake Dold, Chief Marketing Officer at Apex Dental Partners, to unpack a bigger idea: that everything a practice does is marketing, whether it realizes it or not. From the first Google search to…

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11 episodes, all of them listed on the show's page here.

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