The Authentic Dentist
85 › The New Rules of Dental Practice Branding: Stop Performing & Start Connecting
Played straight from the show's own feed. We do not host, copy or re-cut anybody's audio, and nothing loads until you press play.
What it is about
Dr. Allison House and Shawn Zajas explore the evolution of branding in dentistry, moving beyond traditional visual elements like logos to focus on authentic storytelling and human connection. They discuss how modern branding requires dentists to align their practice with their true identity rather than performing to market expectations. Using examples from consumer brands like Power Bar versus Cliff Bar, they…
The transcript unlocks when the host claims this show.
These are somebody else's words. The Authentic Dentist belongs to whoever makes it, and we are not going to publish a transcript of it without being asked. Claim the show and transcripts turn on for every episode, right here, with your name on the page.