The Authentic Dentist
85 › The New Rules of Dental Practice Branding: Stop Performing & Start Connecting
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What it is about
Dr. Allison House and Shawn Zajas explore the evolution of branding in dentistry, moving beyond traditional visual elements like logos to focus on authentic storytelling and human connection. They discuss how modern branding requires dentists to align their practice with their true identity rather than performing to market expectations. Using examples from consumer brands like Power Bar versus Cliff Bar, they…
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