The Authentic Dentist
86 › The Moral Obligation to Sell: Reframing Healthcare Communication
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What it is about
Dr. Allison House and Shawn Zajas, discuss the uncomfortable relationship many healthcare providers have with "sales" and why it's actually a moral obligation to effectively communicate treatment options to patients. She explores how dentists must overcome their aversion to being perceived as "salespeople" while recognizing their responsibility to help patients understand possibilities they may not know exist. The…
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