INNOVATION·IN·DENTISTRY

The Bryan Laskin Podcast

An Interview with OG Dental Marketing Specialist Nancy Lashley Sullivan

25 March 2025 · 24:54 · Episode 168

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What it is about

I always say that the two greatest charlatans in dentistry (after dental insurance companies, of course) are marketers and consultants. But this one marketing consultant breaks the mold. In fact, she's the one who set the bar in the first place. Nancy Lashley Sullivan began her rich and storied career 25 years ago when "dental marketing" wasn't yet a concept. While the landscape of marketing in dentistry has changed…

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