INNOVATION·IN·DENTISTRY

The Dental Boardroom

148: Why Your Marketing Campaigns are Falling Flat

1 April 2026 · 57:23 · Episode 148

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What it is about

In this executive session of The Dental Boardroom Podcast, Wes Read is joined by Michael Anderson (Wondrous) and Megan Shelton (Shelton Solutions) to break down one of the most misunderstood drivers of practice growth: marketing offers. The conversation goes far beyond “$99 new patient specials” and explores what truly makes an offer effective in today’s competitive dental landscape. From identifying when practices…

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