The Dental Lighthouse with Dr. Jason Tanoory

107: What Marketing Levers Should You Be Pulling On As We Head Into an Economic Downturn? My Conversation with Ryan Gross from CMO Share

22 October 2025 · 30:34 · Episode 111

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What it is about

Dr. Jason sits down with Ryan Gross of CMO Share to talk real numbers and real moves when patient demand gets price sensitive. Using multi-year call and search data, Ryan explains why more patients now lead with cost and insurance questions and what winning practices do on their websites, phones, and schedules to keep conversion high. You’ll learn: - Which pages to upgrade first so AI and Google surface your answers…

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